Trade Shows & Festivals

Trade shows, product demonstrations, and festivals are great ways to drive sales, network, or bring enthusiasts together around a favorite hobby. When it’s time to plan your next trade show or event, look to The Mendel Center as a convenient destination.

The right space for your trade show
The Grand Upton Hall inside The Mendel Center is one of the largest indoor spaces in southwestern Michigan. With 14,400 square feet of open floor space, it is designed to comfortably accommodate trade shows and festivals The Grand Upton Hall has capacity for 98, 8’ x 10’ booths. More can be accommodated with the use of hallways, lobbies, and auxiliary meeting rooms.
Auxiliary meeting rooms can also be used for workshops, demonstrations, and hospitality areas.
Past trade shows and festivals hosted at The Mendel Center include
Medical and pharmaceutical shows
Agricultural equipment shows
Appliance demonstrations
Home, garden, and leisure shows
Craft and quilt shows
Senior Expo
College admission fairs
Beer and wine tasting festivals

Equipment and technology
The Grand Upton Hall’s 14’ x 17’ overhead door makes load-in and set-up of even the largest items possible. Items as large as grape harvesting equipment and semi-trailers have been on display. Other features and services for a successful show include:
Electrical drops available for every booth, upon request
Tables, chairs, pipe & black drape
Support services such as lighting, audio, video, wi-fi, and other technology is available
Staging, platforms, and lecterns
Linens available the day of the show for your exhibitors to rent

Easy to find, easy to park
The Mendel Center is centrally located within southwestern Michigan, making it easy for attendees throughout the region to attend your event. We are located within one mile of I-94 exit 30, as well as the US 31 Bypass exit 24. There are also more than 20 hotels and bed and breakfasts within a 10 minute drive. The Mendel Center has ample, free parking adjacent to the building, and is handicap accessible.

Link to
Grand Upton Hall page
Catering and beverage services
Room rental rate (PDF)

Rental and catering information
Tonya Martindale
Director, Conference and Event Services
(269) 927-8604 or by email